Digital Product Manager

Black Sheep Coffee Head Office

Southwark•Up to £55,000 Per Annum•Full time

Job Title: Digital Product Manager

Location: SE1, London (Southwark)

Reports to: Head of Data & Analytics

Department: Data & Analytics / Category & Product

Employment Type: Full-time

Salary: Up to £55k per annum


Role Overview

Black Sheep Coffee is seeking a highly analytical and results-driven Digital Product Manager to own and optimize our digital ordering ecosystem across self-order kiosks, e-commerce, and mobile apps. This role plays a crucial part in enhancing customer experience while delivering commercial impact through measurable improvements in average transaction value (ATV), user growth, retention, and customer ratings.


Working at the intersection of technology, operations, and brand strategy, you will ensure the seamless execution of digital ordering, accurate menu data, and an intuitive UX that drives revenue. As a key cross-functional leader, you will work closely with IT, Supply Chain, Marketing, and New Product Development (NPD) to deliver a world-class digital experience that translates into increased transactions and customer satisfaction.


The ideal candidate is data-driven, proactive, and commercially astute, capable of making high-impact decisions that directly contribute to revenue growth while ensuring a frictionless user journey.


Key Responsibilities


Digital Product Strategy and Performance

  • Own the end-to-end digital ordering experience, ensuring alignment with Black Sheep Coffee’s customer and revenue goals.
  • Track and optimize ATV, conversion rates, user engagement, retention, and ratings, ensuring digital platforms drive commercial success.
  • Use data insights, A/B testing, and customer behavior analytics to make strategic improvements that enhance usability and revenue.


Digital Operations and Menu Management

  • Maintain and update digital menu data across self-order kiosks, e-commerce, and mobile apps, ensuring pricing, nutritional information, and product descriptions are accurate.
  • Identify and resolve discrepancies in menu data, ensuring new product launches and promotions are correctly displayed and available for purchase.
  • Partner with Supply Chain and NPD to ensure product availability and operational feasibility of digital menu items.


User Experience and Optimization

  • Ensure all digital ordering platforms function seamlessly and intuitively, improving navigation, speed, and ease of use.
  • Partner with Marketing to align digital promotions, seasonal campaigns, and customer engagement strategies with business objectives.
  • Monitor and implement industry best practices and trends to continuously improve customer experience and conversion rates.


Cross-Functional Leadership and IT Collaboration

  • Work closely with IT to troubleshoot technical issues, implement system updates, and introduce new digital functionalities.
  • Lead and contribute to tender processes for digital upgrades, ensuring the best solutions are selected for future growth.
  • Act as a key digital stakeholder for Marketing and Brand teams, ensuring consistency in UX, messaging, and visual identity.


About You

  • Two to four years of experience in digital product management, e-commerce, or digital operations, ideally within hospitality, QSR, or retail.
  • Strong understanding of digital ordering platforms, UX principles, and customer journey optimization.
  • Data-driven mindset with a proven track record of making commercially impactful decisions using analytics and customer insights.
  • Proficiency in A/B testing, user research, and digital performance tracking to improve ATV, retention, and conversion rates.
  • Experience with CMS, e-commerce platforms, and self-ordering technologies.
  • Strong ability to collaborate across departments, including IT, Supply Chain, Marketing, and NPD.
  • Experience in leading tenders and managing third-party digital service providers is a plus.
  • Passion for technology, customer experience, and digital product innovation in a high-growth, fast-paced environment.

About Black Sheep Coffee…

Join the thriving team at Black Sheep Coffee, the rapidly expanding 4th largest coffee chain in the UK. With our sights set on further growth, this is an exciting opportunity to be part of our success story.

Since our establishment in 2013, we have captivated coffee lovers with our commitment to quality and innovation. As a testament to our dedication, we have risen to become one of the leading players in the UK coffee scene.

With our continuous expansion plans, there has never been a more exciting time to join us. As a member of our team, you will have the chance to contribute to our upward trajectory and be part of our ambitious journey towards shaping the future of the coffee industry.


We foster a dynamic and collaborative work environment where your ideas are valued, and your professional growth is encouraged. With a strong emphasis on teamwork and a passion for excellence, we provide a supportive platform for you to thrive and make a meaningful impact.


Don't miss the opportunity to be part of a rapidly growing company that values innovation, quality, and the power of exceptional coffee. Join Black Sheep Coffee today and embark on a rewarding career that offers unlimited potential.