Digital Product Manager

Black Sheep Coffee Head Office

Southwark000Full time

Position: Digital Product Manager

Location: SE1, London

Reports to: Operations & Development Director

Department: Category & Product

Type: Full-time

Job Overview:

The Digital Product Manager at Black Sheep Coffee will be responsible for defining and executing the digital product strategy aimed at enhancing the customer experience across our self-order screens, e-commerce platform, and mobile app. This role is integral to our Category & Product team, ensuring that digital innovations align with our broader product objectives. The ideal candidate will be highly skilled in digital product management, user experience design, and data-driven decision-making, with a passion for delivering exceptional customer experiences.

Key Responsibilities:

1. Digital Product Strategy:

- Develop and implement a comprehensive digital product strategy that enhances the customer journey across self-order screens, e-commerce, and the mobile app.

2. A/B Testing:

- Design and execute a robust A/B testing strategy to experiment with different features, designs, and functionalities, ensuring data-driven enhancements to the digital experience.

- Utilise analytics tools to gather data on user behaviour and product performance.

3. Collaboration:

- Work closely with the Category & Product team, including BI & Analytic (Insights), Marketing, Procurement/Supply Chain, and New Product Development, to ensure cohesive product development and implementation.

4. User Experience (UX):

- Lead UX design efforts to create intuitive, user-friendly digital interfaces that meet customer needs and drive engagement.

5. Self-Order Screens Optimisation:

- Oversee the optimization and user-friendliness of self-order screens in our coffee shops.

- Implement strategies to streamline the ordering process and enhance customer satisfaction.

6. E-commerce and Mobile App Management:

- Lead the development and maintenance of our e-commerce website and mobile app.

- Collaborate with development teams to introduce new features and enhancements based on A/B test outcomes.

7. Customer Feedback:

- Gather and analyse customer feedback to continuously improve the digital product offering.

8. Innovation:

- Stay current with emerging technologies and digital trends to drive innovation and maintain a competitive edge.


- Experience: Minimum of 5 years in digital product management, UX/UI design, or a related field, preferably within the retail or e-commerce sectors.

- Education: Bachelor’s degree in Business, Computer Science, Marketing, or a related field.


- Strong expertise in digital product management and user experience design.

- Proficiency in A/B testing and data analytics.

- Excellent project management and organisational skills.

- Ability to collaborate effectively with cross-functional teams.

- Superior communication and presentation skills.

- Knowledge of e-commerce platforms, mobile app development, and self-order systems.

Product & Category Department:

The newly established Category & Product department at Black Sheep Coffee is tasked with enhancing our product quality and diversity, while ensuring superior customer value and improved store margins. Spearheaded by a new Head of Category & Product, this team will include BI & Analytics, a new Digital Product Manager, Marketing, Procurement/Supply Chain and New Product Development. This department will oversee the entire product lifecycle—from ideation driven by data insights to development, procurement, marketing, and digital integration across self-order screens and our app. By fostering collaboration across these roles, the Category & Product team will ensure seamless implementation of innovative product offerings that align with our strategic goals. This role will report into the new Head of Category & Product but in the interim the Operations & Development Director who oversees this department.

About Black Sheep Coffee…

Join the thriving team at Black Sheep Coffee, the rapidly expanding 4th largest coffee chain in the UK. With our sights set on further growth, this is an exciting opportunity to be part of our success story.

Since our establishment in 2013, we have captivated coffee lovers with our commitment to quality and innovation. As a testament to our dedication, we have risen to become one of the leading players in the UK coffee scene.

With our continuous expansion plans, there has never been a more exciting time to join us. As a member of our team, you will have the chance to contribute to our upward trajectory and be part of our ambitious journey towards shaping the future of the coffee industry.

We foster a dynamic and collaborative work environment where your ideas are valued, and your professional growth is encouraged. With a strong emphasis on teamwork and a passion for excellence, we provide a supportive platform for you to thrive and make a meaningful impact.

Don't miss the opportunity to be part of a rapidly growing company that values innovation, quality, and the power of exceptional coffee. Join Black Sheep Coffee today and embark on a rewarding career that offers unlimited potential.