Black Sheep Coffee Head Office
Job Title: Head of Marketing
Location: Miami, Florida
Reports to: Chief Operating Officer (COO)
Department: Category & Product/Marketing
Employment Type: Full-time
Salary: Up to 120k per annum
Role Overview
Black Sheep Coffee is seeking an experienced, hands-on Head of Marketing (USA) to lead our marketing strategy and execution across the United States. Based in our Miami office, this role will drive brand growth, support franchise development, oversee US social media, and champion local franchisee marketing initiatives.
As the first dedicated marketing leader in the US market, this role requires an entrepreneurial approach balanced with a focus on global brand consistency. The Head of Marketing (USA) will work closely with the UK Head of Marketing to ensure global
alignment while capitalizing on local opportunities to drive brand awareness, sales, and customer engagement.
Reporting directly to the Chief Operating Officer (COO) and working alongside the Co- Founders & Co-CEOs, this role will manage key stakeholders across corporate and franchise networks.
Key Responsibilities
US Marketing Strategy & Execution
• Develop and execute a comprehensive marketing strategy tailored to the US market, aligned with Black Sheep Coffee’s global brand standards and commercial objectives.
• Lead all US campaigns, activations, and marketing initiatives across digital, social, and traditional channels.
• Monitor performance and report on ROI, driving continuous improvement.
Franchise Development Marketing
• Support the US franchise development strategy by delivering marketing materials and campaigns to attract new franchise partners.
• Act as the marketing lead in franchise recruitment initiatives and Discovery Days.
Franchisee Marketing Support
• Support existing franchise partners with localized marketing strategies and materials.
• Manage the US Franchise Marketing Fund, ensuring contributions are collected and spent effectively on national and local campaigns.
• Deliver tools, templates, and guidance to empower franchisees to market successfully at the local level.
Social Media & Digital Marketing (USA)
• Lead all US social media activity, ensuring content aligns with global guidelines but feels locally relevant.
• Manage the US content calendar in partnership with the UK Head of Marketing.
• Develop digital campaigns that drive traffic, sales, and customer loyalty.
Brand Consistency & Global Collaboration
• Maintain global brand consistency while identifying and capitalizing on local trends and opportunities.
• Establish strong ways of working with the UK marketing team to ensure knowledge sharing and alignment.
• Represent the US market in global marketing meetings, ensuring the American perspective is considered in global campaigns.
Stakeholder Engagement & Leadership
• Work closely with the Co-Founders & Co-CEOs and other senior leaders to drive business objectives through marketing initiatives.
• Act as the marketing lead for US-based partnerships, events, and sponsorship opportunities.
• Build a US marketing team as the brand scales.
About You
• Significant experience in marketing leadership roles within QSR, hospitality, or multi-location retail sectors.
• Deep understanding of US consumer behavior, trends, and digital marketing platforms.
• Strong experience managing franchise marketing or supporting multi-unit businesses.
• Proven success leading social media and digital marketing strategies.
• Skilled at balancing global brand consistency with local market needs.
• Entrepreneurial mindset with hands-on experience in building functions from the ground up.
• Strong project management skills and commercial acumen.
• Collaborative, adaptable, and proactive communicator with senior stakeholders.
About Black Sheep Coffee…
Join the thriving team at Black Sheep Coffee, the rapidly expanding 4th largest coffee chain in the UK, now making its mark in the United States. With three locations open in Texas and a flagship store opening soon in Miami, Florida, we’re bringing our mission to
"Leave the Herd Behind" to a new audience.
Since our establishment in 2013, we’ve captivated coffee lovers with our commitment to quality, innovation, and bold branding. As a testament to our ambition, we’ve grown from a UK success story into a global brand, with stores now trading across the UK, France, the Middle East, and the US.
With continuous expansion plans, there has never been a more exciting time to join us. As a member of our team, you’ll help shape our US growth story, contribute to our global journey, and redefine what specialty coffee can be. We foster a dynamic, entrepreneurial, and collaborative work environment where your ideas are valued, and your professional growth is encouraged.
Don’t miss the chance to help build the next chapter of Black Sheep Coffee in the USA!